Joshua Viar

Branding Mundane Logo.

Primary Logo

The MUNDANE logo was developed through an iterative design process exploring abstract concepts tied to the brand's "Move with Purpose" motif, starting with three main concepts: Road, Subway, and Pace. Inspirations included a road symbolizing staying in your lane to reach personal destinations without distraction, TTC subway lines evoking Toronto nostalgia and unique routes amid shared spaces, and pace likened to basketball maneuvers and using others' actions advantageously while maintaining subjective rhythm to overcome obstacles.

Secondary Logo

Submarks

Design Process

Sketched and refined through multiple rounds of iteration, exploring how each concept (Road, Subway, and Pace) could be distilled into a single, ownable mark. Early explorations were done by hand before moving into vector form in Adobe Illustrator.

Branding Logo Design Identity

Packaging Elden Ring Box Art.

PlayStation VHS Concept

A collector's concept reimagining Elden Ring as a retro PlayStation VHS release. Every panel, front, back, spines, and top label, was designed as a unified composition. FromSoftware's dark aesthetic meets the tactile nostalgia of early PlayStation packaging.

Packaging Box Art Illustration

Packaging Mundane Shoebox.

Mundane Shoebox Concept

This shoebox concept packages MUNDANE's "The Truth Will Set You Free" capsule drop, featuring a sleek dark "Forged Iron" exterior with skeletal hand motifs, global branding, and Oxford dictionary-inspired "truth" definitions for a minimalist yet provocative streetwear vibe.

Designed in Adobe Illustrator. Assembled via ArtiosCAD.

Unfolded Net

Packaging Box Art Branding

Apparel Mundane Truth Tee.

A graphic tee designed for MUNDANE's "The Truth Will Set You Free" capsule drop. Built around the brand's ethos of purpose and authenticity, the piece pairs bold typography with a hand-rendered graphic for a raw, intentional finish.

The graphic was developed as part of MUNDANE's capsule collection, moving from hand-drawn sketches through to vector in Adobe Illustrator. Weight, placement, and colour were tested across multiple mockups to ensure the design stayed true to the brand's aesthetic: raw, purposeful, and built to last.

Apparel Graphic Design Process

Branding Tamagotchi Rebrand.

Primary Logo

Brand redesign campaign for Tamagotchi, reimagined as a gothic, rebellious identity. Developed a full visual identity system including primary and secondary logo lockups, submark logos, a defined colour palette, a curated typeface suite, and digital and print advertising collateral.

Secondary Logo

Submarks

Primary Font

Secondary Font

Complementary Font

Leaderboard Ad

Print Poster

Primary Logo

Secondary Logo

Sticker

Branding Logo Design Identity Typography Advertising Print

Branding Bad Ape & Co.

Primary Logo

Brand identity concept for Bad Ape & Co., a tech startup. Developed a full visual identity system including primary and secondary logo lockups, submark logos, a defined colour palette, and a curated typeface suite that balances bold character with versatile application.

Secondary Logo

Submarks

Primary Font

Secondary Font

Complementary Font

Branding Logo Design Identity Typography

Information Design Infographic.

A series of editorial infographics exploring data storytelling through typography, layout, and visual hierarchy. Each piece distills complex information into a clear, considered visual narrative.

Infographic Projects — [GCM 732]